Cultural action maintains an end in itself while having an impact on Puerto Rican society by stimulating the tourism sector
Statistical studies carried out by different public bodies show the role of Festival Mueca in promoting the economic life of Puerto de la Cruz. Although for the municipal Culture Area the meaning of the development of the International Street Art Festival is the cultural goal in itself, it is clear that Mueca is a clear example of how culture adds value to community life in aspects that go beyond the broad and deep scope of cultural action.
Because Mueca allows the public to be an observer and participate in an aesthetic experience of creation, shared collectively and in community in a framework of happy and enjoyed social coexistence, and also, precisely for that very reason, it attracts visitors to Puerto de la Cruz, something essential in a city that lives off tourism and that sustains an economic model in which residents and visitors live together, share and meet in the urban space –the festival's setting–, away from the “resort” model in which tourists do not leave the hotel compound.
A study by the Economic Development Area of the Cabildo de Tenerife reveals that lodged tourism and daily overnight stays in Puerto de la Cruz show upward peaks during the days of the festival. Statistical data collected from 2008 to 2014 confirm the claim that Mueca represents for users of hotels and apartments, by showing a descending graph during the years in which the festival was suspended (2010 and 2011).
"The tourist volume that Mueca represents over the total for the month seems to have been gaining weight in the last three years, and especially in 2014," says the cited study, which highlights figures obtained by the accommodation surveys of the Canary Islands Statistics Institute ( ISTAC). The statistical analysis body of the Government of the Canary Islands reveals that approximately between 11.6% and 13% of the tourism that entered the accommodation establishments during the month of May corresponded to the days on which Mueca is celebrated.
Likewise, the study emphasizes that the data obtained by both organizations coincides and is increasing: "this percentage has been rising slightly, particularly in the last year, in coincidence with what the data from the Cabildo de Tenerife also indicates," it states. The document. Another revealing fact is the one that indicates that "in the last two years, during the weekends of Mueca, the rates of accommodation occupancy are also higher in relation to the rate of the whole month."
These data confirm what until now has been a particular finding by the management teams of tourist service companies, hotels and apartments, which is what explains the mobilization of the sector around the Cómplices Platform to guarantee and facilitate the development of the Festival.
Thus, the socio-cultural revitalization in general and the celebration of a cultural festival of international importance have been identified on several occasions as a notable contribution to the stimulation of tourist activity by different spokespersons in the sector.