1. A sustainable and transversal tourism strategy [SDG 8, 11, 12]
Through "Josity", the Culture and Visitor Innovation Laboratory made up of the culture area of the Puerto de la Cruz City Council, the Tenerife Tourism Innovation Area, the Cultural Development Institute of the Government of the Canary Islands, and the collaboration of the Chair of cultural policies of the University of La Laguna and the FECAM. It proposes for this Mueca 2022 actions aimed at a better understanding of the cultural event by visitors through accurate and contextualized information about it, and on the other hand Through the promotion of channels of dialogue with those who come to meet them, taking The objective is universal accessibility to cultural activity.
2. Common vision. Participatory and transversal governance [SDG 11, 16, 17]
Mueca is continuously transformed through transversal work with various municipal areas, the Cómplices Mueca platform, other institutions, citizens in general, professionals, artists and suppliers, generating alliances in pursuit of building a sustainable community.
3. Living culture. A program of culture, citizen participation and social inclusion [SDG 1, 3, 4, 5, 10, 11]
We expand the activity and the right of cultural uses beyond the mere presence in the festival exhibition. We plan the activity promoting and promoting gender equity in teams, artistic proposals and assignment of positions of responsibility. Generating spaces where the public can bring their pets to the shows. Carrying out training actions in the form of cultural action workshops as an exercise in continuous training of citizens. Work with the municipal areas of Women and Social Services to favor and promote access to the festival's activities.
4. Cultural connectivity. Development of cultural and creative industries in a transversal and sustainable manner [SDG 4, 8, 9, 11]
Mueca evolves in the design of scenic spaces and interaction with the public, innovating in the application of new LED technologies, specific security measures, improvement of the working conditions of the team and in training through artistic training actions in collaboration with the artistic proposals. selected. Specific actions are established for the development of creative industries through meeting spaces: festival area where other festivals are invited to exhibit their offer, having a physical space during the days of celebration of the same so that there is a meeting with the public of Mueca. Grimace Connection, is a meeting with directors of other international festivals that will have their spaces for dialogue with the local cultural sector. And finally the meeting of local companies with other companies participating in the festival for the exchange of knowledge and promotion of possible alliances.
5. Green culture. Green quota program in culture and environment "km0 culture - without footprint" [SDG 6, 13, 14, 15]
We make progress in adapting the use of materials and services that comply with care for the environment, placing special emphasis on the type of portable toilets that contain measures that favor the environment, a specific strategy for waste collection, consumption of drinking water, food with local products and biodegradable cleaning products. We avoid the use of plastic materials, confetti and artistic actions that can be transferred by air to the sea.
6. Communicate culture. Improve campaigns and communication strategies [SDG 4, 16, 17]
Mueca 2022 is firmly committed to making the concept of cultural events a reality as an exercise in continuous training for citizens, outside and as a complement to regulated training. Thus, we launch training actions such as "Spectator Workshop", "VOID - Embrace the void" and "Ritual of the body that knows" in collaboration with cultural projects and participating artists.